Report on the Visit to
the Educational Multimedia Research Centre (EMMRC), University of Calicut
Introduction
On March 17, 2025, a
visit to the Educational Multimedia Research Centre (EMMRC) at the University
of Calicut was conducted to explore its role in the development of educational
multimedia content and digital learning resources. Established in 1998 under
the University Grants Commission (UGC), EMMRC Calicut is a premier institution
dedicated to the production of educational content, digital learning materials,
and media research for higher education. It plays a crucial role in supporting
the SWAYAM and DTH SWAYAMPRABHA initiatives by creating high-quality Massive
Open Online Courses (MOOCs) and video lectures.
The visit provided an
in-depth understanding of the institution’s infrastructure, operations, and
contributions to digital education.
Overview of the Visit
Upon arrival, the team
was warmly welcomed by the EMMRC staff, who provided an overview of the
canter’s history, vision, and mission. They explained EMMRC’s commitment to
enhancing education through technological innovations and media production. The
briefing set the stage for a comprehensive tour of the facility.
Key Sessions and
Discussions
1. Educational
Video Production Process
o Sri.
Sajeed Naduthody, Producer at EMMRC, explained the content production process,
covering scriptwriting, pre-production, shooting, post-production, and
dissemination.
o Emphasized
the balance between academic accuracy and engaging multimedia elements.
o Discussed
collaborations with subject matter experts and academic institutions.
2. Technical
Aspects of Video Recording
o Sri.
Binnesh, Senior Production Staff, provided insights into multi-camera
recording, lighting setup, and sound engineering.
o Demonstrated
the live recording process and post-recording editing techniques.
3. Post-Production
Process
o The
Editor explained the use of advanced video editing software, including
animations, infographics, and subtitles.
o Stressed
the importance of seamless transitions, clear audio, and engaging visuals for
effective learning.
4. Role
of Graphics in Educational Media
o Sri.
Aneesh K.R., Graphic Artist, detailed how illustrations, animations, and motion
graphics enhance the effectiveness of educational videos.
3. Key Officials and
Their Roles
|
Name |
Designation |
Responsibilities |
|
Sri.D. Damodar Prasad |
Director |
Oversees all functions,
content development, and collaborations with UGC & SWAYAM |
|
Sri. Rajan Thomas |
Junior Research Officer |
Conducts media-related
research and coordinates production projects |
|
Sri. Sajeed Naduthody |
Producer |
Manages educational
video production & e-content development |
|
Sri. Samjith N. |
Engineer |
Handles technical
aspects, including recording, editing, and broadcasting |
|
Sri. Aneesh K.R. |
Graphic Artist |
Designs digital visuals
and animations for multimedia content |
Additional team members,
including Production Assistants, Technical Staff, and Administrative Staff,
play vital roles in daily operations.
4. Departments and Their
Functions
a) Production &
Content Development
- Develops educational videos for
undergraduate and postgraduate programs.
- Creates e-learning modules for SWAYAM
and DTH SWAYAMPRABHA.
- Produces MOOCs in various
disciplines.
b) Research &
Training
- Conducts research on multimedia in
education.
- Provides training workshops for
faculty and students in digital learning technologies.
c) Technical &
Engineering
- Maintains the multicam studio,
production units, and editing labs.
- Ensures smooth operation of
broadcasting and digital streaming services.
d) Administrative &
Academic Coordination
- Manages collaborations with UGC,
educational institutions, and government agencies.
- Coordinates faculty involvement and
subject matter expertise for content creation.
5. Facilities
and Infrastructure
EMMRC is equipped with
state-of-the-art facilities, including:
- High-end recording studios with
multicam setups.
- Post-production editing labs with
advanced sound and video editing tools.
- Green screen and animation studios
for digital content creation.
- Dedicated research rooms for faculty
and students to engage in multimedia projects.
6. Achievements
& Recent Developments
Key Achievements
- MOOC Development:
Produced 19 MOOCs in the July-December 2024 semester, the highest in
India.
- Content for National Platforms:
Developed video lectures for SWAYAM, UGC-CEC, and DTH SWAYAMPRABHA.
- Awards & Recognition:
Won national and state-level awards for excellence in educational media
production.
Recent Developments
- Expansion of SWAYAM content with more
courses in collaboration with subject experts.
- Research on integrating artificial
intelligence (AI) into adaptive learning experiences.
- Partnerships with EdTech companies
for digital transformation in education.
7. Observations
and Learnings
- EMMRC is a leading institution in
multimedia education and digital learning.
- The team is highly skilled in media
production, research, and content development.
- Continuous evolution towards MOOCs,
AI-driven education, and digital broadcasting.
- Potential for collaboration with
schools, colleges, and universities to enhance e-learning content.
One of the key takeaways
was EMMRC’s commitment to innovation in digital education. Officials discussed
ongoing projects, including AI integration in learning modules, faculty
training in multimedia-based teaching, and expansion of SWAYAM course offerings.
Conclusion
The visit to EMMRC,
University of Calicut, provided valuable insights into the intersection of
technology and education. The dedication of its officials, sophisticated
production facilities, and ongoing research initiatives make it a key player in
India’s digital education landscape. EMMRC serves as an exemplary institution
in bridging the gap between traditional classroom learning and
technology-driven education, setting new benchmarks for the future of online
and multimedia-based learning.
Report Prepared by
Surabhi C P
IInd M.Ed. Student
NSSTC Ottapalam
GALLERY
